What you track
2.4M
Monthly impressions
No action signal
38%
Email open rate
Alone, meaningless
12K
New followers
Doesn't pay bills
What actually matters
📈
Net Revenue Retention
112%
↑ +8pp vs last year
💰
Customer Lifetime Value
$840
↑ up from $590
⚡
Churn Rate
2.1%
↓ down from 6.4%