Marketing Automation
Campaign Management
The Campaign Management module enables marketing teams to design, execute, and optimise multi-channel campaigns with sophisticated A/B testing, journey orchestration, and automated performance tracking.
01 — Journey Orchestration
Full Journey
Design Journeys, Not Just Messages
Move beyond one-off blasts. Build multi-step customer journeys with a visual, drag-and-drop builder — triggered by real customer behaviour.
02 — Every Channel
Every Channel
One Campaign, Every Channel
Reach customers on WhatsApp, SMS, email, push, and social — from a single campaign, with performance tracked in one place.
Results teams see after switching
Broadcast Campaigns
For announcements, promotions, and one-time communications delivered at scale across SMS, WhatsApp, email, and push notifications.
Multi-channel Campaign Execution
Across WhatsApp, SMS, email, push notifications, in-app messages, and social platforms, reach customers on every channel they use.
Event-triggered Campaigns
Responding to customer actions such as cart abandonment, sign-up, or inactivity with timely, personalised automated messages.
Visual Journey Builder
With drag-and-drop workflow design for complex, multi-step customer journeys. No engineering resources required.
Everything you need, built in
No add-ons, no separate contracts — these capabilities ship with every plan.
A/B Testing
Test subject lines, content, and timing to optimise every send.
Bulk Scheduling
Upload and schedule thousands of personalised messages via CSV.
Unified Reporting
Track delivery, opens, clicks, and conversions across every channel in one view.
Audience Targeting
Send to precise segments built from behaviour, attributes, or purchase history.
Send-Time Optimisation
Automatically deliver each message when a recipient is most likely to engage.
Conditional Branching
Route contacts down different paths based on how they respond.
Frequently asked questions
How many contacts can I message in a single campaign?
Bulk scheduling supports large contact lists via CSV upload, with sends managed automatically to respect channel rate limits.
Can I trigger campaigns based on customer behaviour?
Yes. Campaigns can trigger on events like cart abandonment, sign-up, or inactivity, in addition to scheduled broadcasts.
Does Campaign Management support A/B testing?
Yes — test messaging, timing, and creative variants, with performance tracked automatically to surface the winner.
Which channels can a single campaign use?
WhatsApp, SMS, email, push notifications, and in-app messages can all be combined within one campaign journey.